Unity merges with Ironsource

Unity, the world’s leading platform for creating interactive, real-time 3D content and Ironsource, a global software company that focuses on developing technologies for app monetization and distribution, have announced they are going to merge in an all-stock deal that leaves Ironsource valued at $4.4 billion. Part of the deal also involved Silver Lake and Sequoia, the two largest Unity shareholders, investing a further 1 billion dollars in Unity.

The deal is expected to close in Q4 this year and makes Ironsource a wholly-owned subsidiary of Unity. Once the deal has closed, the current Unity shareholders will be owning approximately 73.5% of the combined company and Ironsource source shareholders claim the remaining 26.5%. The combined company is expected to generate a run rate of $1 billion in Adjusted EBITDA by end of year 2024.

John Riccitiello, CEO of Unity, said:

“We believe the world is a better place with more successful creators in it. The combination of Unity and ironSource better supports creators of all sizes by giving them all the tools they need to create and grow successful apps in gaming and other consumer-facing verticals like e-commerce. This is a step further toward realizing our vision of a fully integrated platform that helps creators in every step of their RT3D journey. We look forward to welcoming Tomer Bar-Zeev, the CEO of ironSource, and the rest of ironSource’s talented team into the Unity family.”

Paul Bannon, head of Production at CGHero, commented:

“Unity make the majority of their revenue through Unity Ads. This merger with IronSource should see this only grow in the years to come, I'd argue this is one of their best strategic moves yet, because it will have long-term payoffs, that can be reinvested into the engine that all game devs should benefit from.”