Jonathan Lloyd 01 July 2020

Retail Product 3D Scanning - Trainers and Shoes

Working with a prominent UK retail store chain to produce high-quality trainer / sneaker 3D assets from real-world 3D scans. The primary goal to develop a scalable pipeline for the fast turnaround of 360 and AR ready assets.

Scan Cleanup

The physical trainers were initial digitized using the Artec Space Spider handheld scanner. This process captures the geometry of the trainers, but does not capture the material properties. Scanners of any fidelity also require additional cleanup of the geometry to improve the resolution of areas that the scanner may have missed or had issues scanning.

Initial Cleanup Process of 3D Scanned Data

Automated Cleanup

Smoothing surface noise and addressing initial scanned data issues, but weak in certain areas (circled).

Manual Cleanup

Manual cleanup improves surface fidelity further, preserving sharp creases and sculpting back in any lost details from the scan.

Texturing Fidelity

Providing a range of quality levels based on required turnaround time and quality. From basic unwrapping and baking of textures from original scans to complete rework of materials and textures.

Initial Cleanup Process of NIKE 3D Scanned Data - Bottom View


Complete re-creation of materials, texture enhancements, fine detailing and normal maps with micro details.


Shadow and highlight removal, colour correction / adjustment, PBR texturing from diffuse textures.


Automatied retopology, baking of diffuse maps with repair and normal map baking.

Initial Cleanup Process of NIKE 3D Scanned Data - Side View

3D Viewable Quality Comparisons

Below shows the scanned improvements with the detail enhanced at each step of the process from Basic to Hero level. Each quality can be viewed in full 3D to see the level of detail made at each step.

Production 3D Asset Costs

The cost of preparing scanned data for 3D viewing depends largely on the level of detail and quality required combined with the quality of the initial scanned input. It is important to note that there is no perfect scanned solution that exists today to produce clean 3D assets for real-time use. The costs below are based on scans from an Artec Space Spider. We can work with all levels of scanned data and photogrammetry, but will need to assess the quality in order to provide an accurate quote.

Basic $175 Basic+ $215 Advanced $260 Advanced+ $300 Hero $415
Automated Scan Cleanup
Manual Scan Cleanup
Automated Retopology
Diffuse Baking
Diffuse Repair
Normal Map Baking
Shadow and Highlight Removal
Color Correction / Adjustment
Roughness/Metallic from Diffuse
Complete Recreationg of Materials
New Textures and Enhancements
Fine Detailing and Repairs
Normal Map with Micro Details

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